Five Ashgrove Cheese products to be sold at 800 Coles stores
The combination of Tasmania’s creamy dairy and intriguing flavours will have mouths watering across the country when Coles starts stocking five Ashgrove Cheese products this month.
Customers at 800 supermarkets throughout Australia can buy a slice of Tasmania from September 19 when Coles starts to sell harvarti infused with jalapeno, cold smoke havarti, pickled onion & chive infused club, Tassie Trio and Wild Wasabi cheeses.
It has been almost eight years since Ashgrove Cheese was sold in Coles, Ashgrove Tasmanian sales and distribution manager Roy Thomas said.
“The company is really excited to be once again having our Tasmanian products nationally in a retailer,” Mr Thomas said.
A commitment on this scale is a big coup for the family business, marketing and communication manager Anne Bennett said.
“We haven’t been in Coles nationally since 2011. It’s a huge deal,” Ms Bennett said.
Ashgrove staff at all levels have been working on this deal for the past six months, with the expansion of the cheese factory late last year making it possible.
Much of that work was product development to ensure the flavours developed would hit the mark.
“We have been studying Australian consumer data, studying trends in consumer tastes and developing new products,” Ms Bennett said.
“It can be harder to sell it to the retailer than to the customer sometimes, so that’s why it’s good to be exciting and authentic,” Mr Thomas said.
The five cheeses were tested at the Elizabeth Town shop before launch.
“The Trio is just a really good product because you get three cheeses in one – and people just love it on a platter with the colour. Wild Wasabi is unique, and wasabi is something that’s completely different in a cheese,” Mr Thomas said.
“Harvarti has always been a popular cheese, but it’s been an under-appreciated cheese, so by doing in these varieties with the jalapeno and smoked we show it. The other one that has been under-appreciated is the pickled onion, which is a blend of our cheddar, so it’s a softer and creamier texture,” he said.
Creating enough stock for 800 stores has seen the Ashgrove Cheese factory working overtime.
“Coles’ first order is eight tonnes. Gayle Aylett, our packing manager, has been running our packing line 24 hours a day with three eight-hour shifts per day five days a week to produce enough cheese to go into 800 stores,” Ms Bennett said.